YouTube Coachella Lounge


The Ask

How do we create a standout, buzzworthy and comfortable oasis for celebrities and VIPs at Coachella?

Infinite chill and kegs of kombucha brought Coachella’s biggest names to YouTube Music’s desert artist oasis. Over two weekends and 20,000 guests, we offered the perfect kick-back with cold brew, pizza, oversized hammocks and live feeds of performances in our neon lounge. Celebrities including Billie Eilish, Khalid, Bad Bunny, Liam Payne, and many more had the chance to relax and chill with fellow festival-goers. Catching the eye of thirty publications, we garnered an exclusive “not to be missed” Coachella event and helped amplify YouTube Music’s vibrant cultural reverence.

The A-List Oasis

With an endless supply of kombucha, cold brew, and of course, plenty of plants, we offered exclusive guests a mirage-like hideaway from the desert heat.