Spotify House @ SXSW


The Ask

How do we transform the Spotify activation at SXSW into a premier experience that draws large crowds, garners good press, promotes coveted partnerships, and showcases top-tier music talent?

Connecting through music, we live for the moments where sound brings us together. Binding top-tier talent with interactive lounge areas, we drew in 30,000 guests to an electrifying musical extravaganza. At Spotify House we generated media buzz with the most talked-about activities: a DJ Chromeo immersive SoulCycle class, a live workspace with Squarespace, and a Bose Confessional Soundbooth—making the fear of missing out more real than ever.

Bringing down the house

Performances drew in the crowd with favorite artists like Willie Nelson, Run The Jewels, Mister Wives, Kacey Musgraves, and Passion Pit.

Cycling to the beats of DJ Chromeo, guests could spin in an unforgettable SoulCycle class while immersed in a 360° projection-mapped world.