Southwest Airlines and Chase

Southwest Rapid Rewards Hawaiian Getaway

The most rewarding getaway

The Ask

How do we make Southwest Rapid Rewards Credit Cardmembers feel more connected to Southwest Rapid Rewards Access Events while fostering positive brand loyalty?

Welcome to a Rapid Hawaiian Getaway. Walking on the sparkling sands of Maui, guests experienced the best of Hawaii with Southwest Rapid Rewards Access Events. This five-day getaway at the Ritz Carlton Kapalua featured a variety of both couple and group adventures around the island. From whale watching to surf lessons to ziplining, we dazzled our guests with bucket list-worthy moments with loved ones and new friends. Every touchpoint was strategically considered starting with a warm welcome, plenty of swag, and a special luau on the final night. With priceless memories and an increase in brand loyalty, Southwest RRAE Hawaii welcomed guests to travel reward paradise.

A farewell luau

A traditional Hawaiian party ended the epic five-day getaway with delicious food and drinks followed by a night of dancing.