Northwell Health

Northwell Health Side by Side Celebration


The Ask

How do we highlight Northwell Health’s communal gratitude for military heroes?

This year’s celebration of service at Side by Side was a 48-hour celebration of service. From a special block party experience in the heart of Manhattan with none other than Questlove, to a nostalgic tailgate and electric benefit concert with John Legend and Jason Derulo, we brought a unique awareness to Northwell Health’s commitment to service members. This special two-day event brought the community of brave military, healthcare workers, veterans and their families together to be celebrated, honored and supported. With 6M social impressions, the impact far outlasted the experience itself.

Honoring our heroes

Guests enjoyed sending video messages to the military and healthcare workers via a branded video booth.

A community celebration for everyone

A playful moment for attendees to spin a giant prize wheel gave them a chance to be a winner and learn about the Side By Side Concert on the following night.

6M Social Impressions.