We paused screen scrolling around the country with a build-your-own cardboard walkman during Advertising Week. With our Google partners, we developed an eco-friendly cassette player to bring smartphones back in time—pairing modern tech with old-school design. With personalized mixtapes, plenty of surprise, and thoughtful activities, every detail captured nostalgic intrigue. Over 2,000 mixtape devices delivered a stress-free, screen-free moment of zen during the hustle and bustle of Adweek.
2,000 mixtape
Bringing back the 80's
With sustainability and utility at the heart of the strategy, the Mixtape itself was a recyclable and retro walkman player that converted your smartphone into a listening device with a built-in Bluetooth speaker.
A thoughtful activity kit accompanied the Mixtape with Google’s customized audio content. With personalized favorites like creating a zen garden to breaking a sweat with workout gear, each guest could experience a stress-free, screen-free moment.
