Made by Google

Built for You, Made by Google

The Ask

How do we set a globally-anticipated annual product launch apart from its past iterations?

Opening a space for authentic discovery, we invited lively exploration into a moment distinctly Google. Drawing in over 600 in-person attendees and 10 million globally, guests were able to navigate the demo space as a tech journey uniquely theirs. With coverage from hundreds of publications, we curated a hands-on Hardware Launch made approachable, made sustainable, Made by Google.

A personal and unprescribed experience

We designed a Pixel 4 Bar where the press were encouraged to discover new features with their very own Pixel 4 in hand. By allowing them to stumble upon hidden demos like a digital galaxy, there were delightful surprises around every corner.