Behind The Lens

Where Creative meets Luxury

The Ask

How can we offer an unforgettable model reveal to journalists reflecting the innovative luxury of the Lexus brand?

In a futuristic display of their latest vehicle portfolio, Lexus invited 50+ journalists to step behind the lens and immerse themselves in a hands-on press event. Reflecting Lexus innovation, we integrated creative thinking and new technologies to give a glimpse of the future in the most shareable way. From arriving on a superyacht to taking a helicopter transport to the “Lexus Miami Mansion,” we helped create stunning buzz around their groundbreaking advancements.

A ride to remember

Gaining positive reviews and visually-captivating footage from the press, we partnered with Lexus to showcase a premium and out-of-this-world launch experience.