![](https://mas-website-24-cache.s3.us-east-1.amazonaws.com/containers/assets/case_studies/lexus-behind-the-lens/lexus-behind-the-lens-1.webp/195cbe40b56dc09b20efc0f9ca516a19.webp)
In a futuristic display of their latest vehicle portfolio, Lexus invited 50+ journalists to step behind the lens and immerse themselves in a hands-on press event. Reflecting Lexus innovation, we integrated creative thinking and new technologies to give a glimpse of the future in the most shareable way. From arriving on a superyacht to taking a helicopter transport to the “Lexus Miami Mansion,” we helped create stunning buzz around their groundbreaking advancements.
![](https://mas-website-24-cache.s3.us-east-1.amazonaws.com/containers/assets/case_studies/lexus-behind-the-lens/lexus-behind-the-lens-2.webp/7b9764712c352683a04f94d679f16973.webp)
![](https://mas-website-24-cache.s3.us-east-1.amazonaws.com/containers/assets/case_studies/lexus-behind-the-lens/lexus-behind-the-lens-3.webp/4286b1f4820459fbcbd5e82c294b834e.webp)
![](https://mas-website-24-cache.s3.us-east-1.amazonaws.com/containers/assets/case_studies/lexus-behind-the-lens/lexus-behind-the-lens-4.webp/78d069aeab44e682ab67831efdba3d73.webp)
![](https://mas-website-24-cache.s3.us-east-1.amazonaws.com/containers/assets/case_studies/lexus-behind-the-lens/lexus-behind-the-lens-5.webp/cd1c79061fefbb1b16e9885879cbec18.webp)
![](https://mas-website-24-cache.s3.us-east-1.amazonaws.com/containers/assets/case_studies/lexus-behind-the-lens/lexus-behind-the-lens-6.webp/6cf6c4d7f4b659b849e597d296523fd3.webp)
A ride to remember
Gaining positive reviews and visually-captivating footage from the press, we partnered with Lexus to showcase a premium and out-of-this-world launch experience.
![](https://mas-website-24-cache.s3.us-east-1.amazonaws.com/containers/assets/case_studies/lexus-behind-the-lens/lexus-behind-the-lens-7.webp/9a47068a67ec32559754c82154ecc6a5.webp)
![](https://mas-website-24-cache.s3.us-east-1.amazonaws.com/containers/assets/case_studies/lexus-behind-the-lens/lexus-behind-the-lens-8.webp/925a8ca5aab8514ab143867a25c71581.webp)
![](https://mas-website-24-cache.s3.us-east-1.amazonaws.com/containers/assets/case_studies/lexus-behind-the-lens/lexus-behind-the-lens-9.webp/2090bcffddc7c1d854bcbdeb55452732.webp)