Southwest Airlines and Chase

Honeymoon for Heroes


The Ask

How can we create a magical, COVID-safe experience for first responder couples who canceled or postponed their wedding celebrations due to the pandemic?

Creating a safe, well-deserved space of celebration, we transformed the backyards of five essential workers’ homes into honeymoon retreats. Each couple who postponed or canceled their wedding was able to experience a special reimagining of their original honeymoon plans—each a different reflection of their unique love story. Generating media buzz, multiple awards, and a new feel-good campaign, Southwest Airlines garnered moments of love, hope, and appreciation during times of hardship.

The best wedding gift

Besides walking out their back door to an unimaginable oasis, our recipients were surprised with 200,000 Southwest Rapid Rewards points via the Southwest® Rapid Rewards® Credit Card, so they could travel in style during safer times.