Traveling 30+ college campuses, the “Google Search Bar” tour turned app downloads into a sweet, chocolate-fueled experience. Built around a custom Google tuk-tuk, the activation invited students to uncover the power of Search through quick, hands-on AI Mode demos. Packed with custom Nano Banana prints, spin-to-win rewards, and signature chocolate "Search Bars," this journey brought the answers and sweet rewards students were searching for.
We brought the Google Search to college campuses in a way students couldn't walk past. A towering archway and super-sized 'Search Bar' statue set the stage, pulling students in with a single prompt: 'Experience the new way to search.' Once through, brand reps guided attendees through hands-on demos of Google's AI Mode and Lens in Chrome on built-in screens.
Students let their imaginations run wild with Nano Banana, guided by strategically placed prompts throughout their journey encouraging them to create with Nano and share online. Through this demo, attendees walked away with more than just a custom-printed portrait; they left with a hands-on understanding of Google’s latest creative tools.
But the fun didn't stop at the screens. We paired deep product engagement with a perfect mix of surprise and delight. After students explored the future of Search, they walked away with playfully branded stickers and Tony’s Chocolonely “Search Bars.” And the real showstoppers? The exclusive "I’m Feeling Lucky" tickets hidden in the mix, offering epic prizes and a memorable celebration.
We kept the energy going with our "Share to Spin" wheel. Students who shared the activation on social media got to step up and spin for big prizes. From tote bags and fresh Owala water bottles to major wins like JBL speakers and Google Pixel Bud Pros, and even more chocolate, the wheel guaranteed that every share turned into a brag-worthy win.
30+ Campuses 64k+ Search Bars Countless rewards.