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With Google Home Mini Donut Shops, you can have your donut and eat it too. Revealing sweet surprises and savvy tech, we brought Willy Wonka-inspired magic to 51,000 guests in 15 different cities. Immersed in a photo-worthy, winding conveyor belt wonderland, guests could interact with the Google Home Mini to win the device or a delicious donut. In creating these immersive donut shops to showcase an unbelievable product, we helped Google bring to life the mighty power of bite-size tech.
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The sweetest ride.
Rolling up in sugary style, our mini shop bicycles stirred interest with donuts and promoted prospective guests to rush into our captivating donut shop.
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Drawing in the hype, we deployed interactive mini shop trucks with donuts and devices. Emulating the same conveyor belt style, guests could interact on the go.
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15 cities. 51,000+ guests gifted. 22M social impressions generated. CES and Academy Awards appearances. 8 first-place industry awards including Best Product Launch of the Decade.
of the Decade.