MAS teamed up with General Motors for an unforgettable NYC press event, giving 100+ automotive and tech media an exclusive, hands-on look at the future of mobility. By blending interactive demos across AI, AV, Battery, and Energy, we transformed the venue into an immersive tech playground that seamlessly placed guests in the driver's seat of GM's future.
GM leadership took center stage, addressing the press on the future of autonomous vehicles and the foundational battery technology making it all possible.
We put the press directly behind the wheel of the Cadillac Escalade IQL to experience GM’s software firsthand. For those wanting a deeper look under the hood, surrounding AV stations featured glowing hardware displays detailing GM's next-generation autonomous architecture.
Attendees engaged with PMs to explore General Motor's full Home Energy System and its connected app. They also got an unfiltered, in-person look at the complex physical battery packs driving the EV lineup.
