Immersing guests of all ages in a world of epic fandom, we teamed up with YouTube to design a three-day ‘Champ Camp’ program. We blended creator-led challenges, Shorts shots, and connection moments in an unexpected way that made every guest feel part of the team, and excited about the game-changing potential on YouTube.
Trick-shot setups, timed challenges, and custom-built games transformed the space into an active competition floor. From the moment guests arrived, the tone shifted from spectator to teammate. Kids led the way through HQ, teams formed quickly, and the energy became active, competitive, and shared.