Downy

Downy Rinse & Refresh

DON'T SWEAT THE SWEAT!

The Ask

How do we convince moms that Downy Rinse & Refresh eliminates their young athlete’s odors in a fun, engaging way?

Unleashing the full potential of Downy Rinse & Refresh, The Odor Defense Zone was a high-energy event where moms and young athletes tackled sweaty, smelly laundry head-on. Hosted in a 20x20 footprint at the NFL Flag Regional Championship, our experience entailed 4 distinctive engagement zones for audiences to interact with.

Over at the Lockers of Truth, guests dove head-first (and nose-first) into the experience, comparing untreated workout wear to those washed with Downy Rinse & Refresh, making the product’s powerful punch unmissable.

Crowding our Odor Showdown, attendees were led by Downy Sci-Comms expert Sammy Wang through live demonstrations, proving firsthand how Rinse & Refresh annihilates tough odors from sweaty gear.

Kids had the chance to literally tackle sweaty, smelly, stinky odors head-on in our inflatable touchdown tackle run!

The Photo Finish allowed MVPs to strike their winning pose in a shareable “touchdown” moment!

The day ended in 18 amazing attendee testimonials!

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