With 15,000 fans packed inside Alexandra Palace—and another 9,000 on the waitlist—this was the most sought-after ticket in town. MAS designed an experience that turned a one-night performance into a moment fans could hold onto, share, and keep alive on Shorts long after the lights dimmed.
Fans were greeted by a bold Shorts-branded buildout and invited to “Step into the Eternity photo booth.” A custom installation designed to feel both nostalgic and social-first.
Inside, snapshots became vintage-style filmstrips—physical keepsakes of the moment. Each one paired with a Shorts-ready video, bridging analog memory with digital shareability.
Alex and his wife stepped inside the booth too, creating their own strip that instantly fueled buzz. Their participation blurred the line between artist and audience, captivating fans on YouTube Shorts and IRL.
Hundreds of fans walked away with filmstrips in hand and Shorts on their feeds. And temporary tattoos offered another playful way to carry Eternity forward—and YouTube's love—long after the show.
15,000 fans 9,000 on the waitlist. Memories made to last an eternity
eternity