How do you transform a previously planned, in-person product launch (thank you, 2020!) to a virtual moment that connects all members of the Waze global community - and press - and humanizes every facet of the app?

For Waze to announce their latest product enhancements and newest features, MAS pulled from our expertise in both virtual and physical events to create an experience that was uniquely human and technically ambitious.

Wazers walked into a virtual venue to experience keynotes, curated breakouts, and (for members of the Press) a live Q&A that showed everyone the direction of the future. We conceptualized and executed a branded wrapper that played off the lighthearted nature of the Waze app interface, allowing viewers to feel as though they were a driving force in the content itself. This style of content-driven storytelling left a lasting impression by bringing the mobile community together to experience the power of Waze.

Waze Results 01

Waze Results 02

Waze Results 01 - Mobile

“Waze Results 02 Mobile