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How can we generate excitement and interest for  the new Google Pixel 4 phone, educate consumers on the new product features, and ultimately drive purchases in T-Mobile retail stores?


Because the Pixel 4 is renowned for its amazing photos, MAS created an interactive photo experience that brought the product’s magical photo capabilities to life. Debuting in NYC’s bustling Times Square, the Pixel Booth experience — a shareable wonderland of explorable art and interactive photo engagements — could be found outside of T-Mobile’s flagship store.

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Because the Pixel 4 is renowned for its amazing photos, MAS created an interactive photo experience that brought the product’s magical photo capabilities to life. Debuting in NYC’s bustling Times Square, the Pixel Booth experience — a shareable wonderland of explorable art and interactive photo engagements — could be found outside of T-Mobile’s flagship store.

We brought guests inside an enclosed photo booth to demonstrate the Pixel’s Night Sight camera mode by letting them take photos in the dark. While other cameras would have produced blurry, grainy photos, the Pixel 4 photos were crisp and glowing, showing off this magical product feature. When guests stepped outside of the Pixel Booth, they were delighted to find their photo displayed on T-Mobile’s larger-than-life Times Square billboard. Generating excitement and reinforcing the product message to the broad TSQ audience, the booth put the new phone in the hands of the guests/potential consumers while giving them a thrilling moment of NYC fame.

How’d we do it? Our in-house interactive team created a custom platform that instantly sent photos to the existing T-Mobile digital display servers. After the guest experience ended inside the booth, their photo was sent into the platform queue, where our team of interactive specialists reviewed content and approved it for posting. While appearing seamless and instantaneous to consumers, the process required sophisticated custom backend programming and moderation controls.

Thanks to the Pixel Booth experience, nearly 90% of guests claimed themselves Pixel 4 advocates in post-activation surveys. The Times Square LED billboard photo display garnered over 400,000 impressions from spectators, and subsequent social posts from activation guests — and passersby — amplified the experience and product message even further. Chris Blanchard, Google Partner Marketing Manager, said it best:

"The Pixel T-Mobile photo booth was a hit with consumers and retail sales staff alike! The combination of the Pixel photo experience coming to life, as well as consumers having their photo displayed on the big screen over Times Square, helped drive both excitement and sales."

In post-activation surveys, nearly 90% of guests claimed themselves as Google Pixel 4 advocates thanks to the Pixel Booth experience. The Times Square LED billboard photo display garnered over 400,000 impressions from spectators, and subsequent social posts from activation guests - and passersby - amplified the experience and product message even further. Chris Blanchard, Google Partner Marketing Manager, said it best:

"The Pixel T-Mobile photo booth was a hit with consumers and retail sales staff alike! The combination of the Pixel photo experience coming to life, as well as consumers having their photo displayed on the big screen over Times Square, helped drive both excitement and sales."