Pixel Booth at
The Grammys
SOME CHILDISH DANCING
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PIXEL BOOTH AT THE GRAMMYS

How can we generate excitement about Google Pixel 3’s Playmoji feature   through a live activation at the 2019 Grammy Awards?


MAS designed an interactive photo booth that leveraged the Pixel 3’s exclusive augmented reality technology to enable guests to compete in a #pixeldanceoff against Childish Gambino (well, a digital version of the acclaimed artist).

Inspired by the Pixel’s sleek new look, the booth’s design featured cutting-edge lighting and Pixel branding. The structure itself was a fabricated space that mimicked the shape of the new Pixel phone, allowing guests to literally immerse themselves “in” the device. At the end of the event, guests were delighted to leave with a shareable clip and bragging rights about their dance-off with their favorite artist.

Influencers and industry guests were captured dancing into the night with Childish Gambino, a experience unique made possible by Pixel — and MAS. Actor/musician and long-time Pixel user, @Quincy, shared his #pixeldanceoff with his 4.5 million followers. Other influencers such as Jerome Lamaar shared their experience in the Pixel Grammy Booth and received upwards of 52k views.

Additionally, this event was honored as an AdWeek finalist for Best Use of Celebrity in an Experiential Activation and received Event Marketers Experience Design and Technology Award. Paired with Google’s national paid media campaign, the activation helped create a true 360 degree experience that reached far beyond traditional advertising channels.

Influencers and industry guests were captured dancing into the night with Childish Gambino, a experience unique made possible by Pixel — and MAS. Actor/musician and long-time Pixel user, @Quincy, shared his #pixeldanceoff with his 4.5 million followers. Other influencers such as Jerome Lamaar shared their experience in the Pixel Grammy Booth and received upwards of 52k views.

Additionally, this event was honored as an AdWeek finalist for Best Use of Celebrity in an Experiential Activation and received Event Marketers Experience Design and Technology Award. Paired with Google’s national paid media campaign, the activation helped create a true 360 degree experience that reached far beyond traditional advertising channels.