Made by Google ALLOW US TO REINTRODUCE OURSELVES explore

MADE BY GOOGLE

How do we set a globally-anticipated annual product launch   apart from its past iterations?


In order to create a buzz around Google’s latest products and excite the typically unexcitable tech press, we reimagined the product demo space as an open-plan workshop and workspace.

Slide

Envisioning a personal and unprescribed experience, we designed a Pixel 4 Bar where press were encouraged to discover the new features with their very own Pixel 4 in hand, allowing them to stumble upon hidden demos throughout the space.

A Starry Night demo featured the Pixel’s Astrophotography and Night Sight capabilities, inviting guests to immerse in a digital galaxy of the night sky. A few floors below, we recreated Google’s CMF (Color, Material, and Fabric) Lab — an exact replica of the Mountainview space where Google’s product designers develop the next generation of Hardware. We translated every detail to make the space authentic, down to the hanging distance of suspended lamps. The entire Hardware Launch experience was designed to be approachable and sustainable while offering plenty of hands-on time with the new products.

Google saw an overwhelming amount of press engagement with over 600 in-person attendees and a global live stream audience of over 10 million.

The newly launched products were highlighted in hundreds of tech, lifestyle, and consumer publications, including TechCrunch, Engadget, CNBC, The Verge, and VentureBeat.

Google saw an overwhelming amount of press engagement with over 600 in-person attendees and a global live stream audience of over 10 million.

The newly launched products were highlighted in hundreds of tech, lifestyle, and consumer publications including TechCrunch, EnGadget, CNBC, The Verge, and VentureBeat.