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YOUTUBE BRANDCAST

How do we  wow our partners and advertisers  with an annual upfront that feels fresh, sets itself apart, and remains authentic to the YouTube brand?


Drawing over 3000 guests, YouTube Brandcast is always the most anticipated event of the year. And thanks to MAS, the event has surpassed expectations for what an upfront (or NewFront, in this case) can be, year after year.

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Drawing over 3000 guests, YouTube Brandcast is always the most anticipated event of the year. And thanks to MAS, the event has surpassed expectations for what an upfront (or NewFront, in this case) can be, year after year.

How have we done it? We’ve focused on making the fans and content creators the center of the experience, creating memorable moments filled with the kind of energy and hype that only YouTube can deliver. From red carpet arrivals and larger-than-life installations to powerhouse performances from the likes of Alicia Keys, Brandcast has delivered the perfect mix of wonder and heart while extolling the virtues of the largest video platform in the world to advertisers looking to be inspired.
Every year this unforgettable night has taken place in iconic NYC venues, from Madison Square Garden and Jacob Javits Center to Rockefeller Center and Radio City Music Hall. In 2020, however, Brandcast evolved in response to COVID and took an exciting new form: Brandcast Delivered. Learn more here.

YouTube Brandcast enhanced the YouTube brand and showcased its unique product offerings to advertisers eager to connect with new audiences through digital advertising.

Each year this event is written up in publications such as Variety, Business Insider, and AdWeek. This sales event has been and continues to be one of the biggest revenue-generating programs of the year for YouTube.

YouTube Brandcast enhanced the YouTube brand and showcased its unique product offerings to advertisers eager to connect with new audiences through digital advertising.

Each year this event is written up in publications such as Variety, Business Insider, and AdWeek. This sales event has been and continues to be one of the biggest revenue-generating programs of the year for YouTube.